PENGARUH DESTINATION BRAND EXPERIENCE PADA INTENSI REKOMENDASI DAN INTENSI KUNJUNGAN KEMBALI DALAM KONTEKS PARIWISATA PANTAI ALAM INDAH TEGAL

Dibuat oleh Ghea Dwi Rahmadiane (Politeknik Harapan Bersama)

  • Ghea Dwi Rahmadiane Politeknik Harapan Bersama

Abstract

ABSTRACT


Lack of research regarding destination brand measurement indicates that conceptualizing how tourists evaluate a destination brand is complex.  Researcher examines destination branding via a new conceptualization, destination brand experience (DBE), which provides a more holistic and unified view of the destination brand.  This study aimed to analyze the effect of a destination brand experience on intention recommend and revisit intention. This research conducted in four destination object in Pantai Alam Indah Tegal with Total amount of sample 130. This research using survey method with quantitative approach. Analysis tool used in this research is Partial Least Square (PLS) with Warp PLS 5.0 Program. Results showed that the destination brand experience has positive influence and significant on  intention to recommend and also the destination brand experience has positive influence and significant on  revisit intention.


 


Keywords: destination brand experience, intention to  recommend, intention to revisit

Published
Jul 30, 2019
How to Cite
RAHMADIANE, Ghea Dwi. PENGARUH DESTINATION BRAND EXPERIENCE PADA INTENSI REKOMENDASI DAN INTENSI KUNJUNGAN KEMBALI DALAM KONTEKS PARIWISATA PANTAI ALAM INDAH TEGAL. Jurnal Ilmiah Neraca FEB - UMPP, [S.l.], v. 15, n. 1, p. 22-29, july 2019. ISSN 1829-8648. Available at: <http://jurnal.stiemuhpekalongan.ac.id/index.php/nrc/article/view/128>. Date accessed: 17 aug. 2019.
Section
Articles